The New Political Capitalism: How Businesses and Societies Can Thrive in a Deeply Politicized World

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The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the lack of familiarity of the business community, even at the most senior levels, with political thinking. The book demonstrates how businesses that develop effective political antennae can enhance their performance in the emerging age of Political Capitalism. This new book challenges the notion that business is, or can ever be, 'apolitical'. It argues that politics ? the visible reflection of social values and cultural trends ? shapes the environment in which business operates. More and more people are becoming politicised in the sense that they have strong views about how our societies should function ? and the role that business must play. Socio-political issues increasingly affect purchasing decisions with the marketplace becoming one way in which citizens express their political identity ? the rise of what some have called 'political consumerism'. Markets

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